Boost Your Local Business with Social Media Marketing!
Portfolio
About Me
As a performance-oriented media buyer, my primary goal is to introduce effective strategies that optimize digital media campaigns and enhance ROI. My expertise spans strategic development, data analysis, scaling campaigns, and comprehensive reporting across various media accounts, encompassing both large-scale initiatives and smaller, targeted projects. Collaboration is integral to my approach, and I thrive on making informed, data-driven decisions to efficiently maximize profits. I have hands-on experience managing social media platforms such as Meta, Google, Bing, and TikTok, and I also have some exposure to Native ads. Beyond campaign management, I excel in developing engaging weekly reports that meticulously outline successes and key takeaways. As a former Division 1 athlete, I am naturally self-motivated and constantly seek challenging growth opportunities.
Core Competencies
Meta Ads - Content Creation - Instagram Ads - Social Media Management - Google Ads - Analytics
Work Experience
2024
Digital Advertising Specialist - Wingman Planning LLC.
Managed paid social campaigns to meet client goals across Bing, Facebook, TikTok & Google Ads. Refined digital marketing efforts for the paid social campaigns of over 25 small to medium-sized businesses.
2022-2023
Senior Media Buyer - ReachMobi Inc.
Optimized & managed budgets of paid social campaigns across Meta & Google Ads. Managed over $300k/month, leading to revenue growth & a 95% increase in app downloads MoM.
2021
Graphic Designer & Media Buyer - Admediary LLC.
Optimized click-arbitrage campaigns to scale TikTok account to over $100k/monthly with 33% ROI. Utilized data insights to identify growth opportunities effectively. Worked with influencers to develop trending TikTok content.
2020
Content Manager - SEICO Co.
Creating relevant content for clothing brand McGuire Gear, across multiple media platforms using Canva & Adobe Suite.
Education
2009-2013
Quinnipiac University
Bachelor of Science in Marketing
Certifications
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Meta Certified: Creative Strategy Professional
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Google Ads Certified
Interests
My passion for digital marketing grew out of my creativity and love for problem-solving. As a former Division I basketball player, I bring the same discipline, competitiveness, and drive I had on the court into my career. I taught myself graphic design as a creative outlet, which quickly became the foundation of my marketing journey—developing content that not only looked good but performed well. That curiosity led me deeper into digital strategy, where I discovered how design, analytics, and storytelling intersect to move audiences. Staying ahead of industry trends comes naturally because I view digital marketing like I did competition: the strategies evolve, the competition adapts, and the challenge is to keep innovating to win.